Key impact
RESULT: 100/100 Core Web Vitals Achieved
The final build connected content, commerce, payments, and support systems into a faster WordPress and WooCommerce stack with cleaner checkout trust.
Project case study
Bradley Eustace | Custom WordPress & WooCommerce eCommerce Platform
Designed, built, and supported a fully customised WordPress/WooCommerce website including custom theme work, ACF-powered CMS structure, Stripe integration, Mailchimp setup, Cognito Forms integration, email and DNS setup, and ongoing technical support.
- WordPress
- WooCommerce
- Custom Theme
- ACF
- Stripe
- Mailchimp
- Cognito Forms
- DNS & Email Setup
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Systems involved
- Custom WordPress CMS
- WooCommerce store flow
- Stripe payment handling
- ACF content architecture
- Cognito Forms integration
- Mailchimp setup
- Email and DNS setup
- Ongoing technical support
Overview
Bradley Eustace needed more than a standard WordPress website. The scope required a fully customised content-managed eCommerce platform supporting digital product sales, flexible CMS updates, branded presentation, and reliable supporting systems across payments, email, and DNS setup.
The brief
Scope and requirements
Bradley Eustace required a custom WordPress and WooCommerce platform that connected CMS flexibility, digital product sales, payment handling, and the supporting systems needed for stable day-to-day operation.
- Custom WordPress build shaped around brand and eCommerce requirements
- WooCommerce setup aligned to the required digital sales flow
- Stripe payment integration for secure online checkout
- ACF-powered CMS structure for clean and flexible admin editing
- Cognito Forms integration for enquiry and lead workflows
- Mailchimp setup for communication and marketing workflows
- Email and DNS setup for ecosystem stability
- Ongoing technical support across connected systems
The challenges
Cross-platform friction points
This project required multiple moving parts to work together cleanly while keeping the day-to-day admin experience practical for the client.
- Customised WordPress CMS requirements beyond an off-the-shelf setup
- WooCommerce configuration aligned to the required digital sales flow
- Stripe payment integration inside the WooCommerce checkout journey
- ACF content modelling for cleaner, flexible admin editing
- Mailchimp setup tied to ongoing marketing and communication workflows
- Cognito Forms integration for enquiry and lead capture processes
- Email and DNS setup requirements to keep supporting systems stable
Engineering log
Delivery covered custom WordPress engineering, WooCommerce commerce setup, third-party integrations, and supporting infrastructure work.
Asset Pipeline Cleanup
Built and tuned the WordPress theme layer around brand and commerce requirements so the storefront stayed lighter and more predictable than a template-led build.
WooCommerce Checkout Hardening
Configured and customised WooCommerce so the store flow matched the business model while keeping checkout behavior stable across key journeys.
Stripe payment integration
Integrated Stripe to provide secure online payment handling and a practical checkout flow inside the WooCommerce ecosystem.
ACF Content Modelling
Implemented ACF-based field architecture for structured content editing, reducing admin friction and making updates easier to manage.
Schema.org Integration
Aligned metadata, content structure, and supporting markup so the site was easier for search systems to interpret alongside the commerce flow.
Form Flow Wiring
Connected enquiry and lead-capture paths using Cognito Forms and supporting workflow logic inside the broader customer journey.
Email and DNS Hardening
Handled email and DNS setup to ensure domain and communication systems remained correctly configured and reliable.
Performance QA
Provided practical implementation support across the connected platform so content, eCommerce operations, and supporting systems remained maintainable after launch.
Key outcomes
Positioning note
Why this project matters
This work is a strong example of custom implementation beyond a basic content site: a connected WordPress and WooCommerce platform spanning CMS structure, eCommerce flow, payments, marketing integrations, forms, and technical operations.
Services delivered
- Custom WordPress development
- WooCommerce setup and customisation
- ACF content architecture
- Stripe integration
- Mailchimp setup
- Cognito Forms integration
- Email setup
- DNS management
- CMS support and ongoing technical implementation
Tech and platforms
- WordPress
- WooCommerce
- PHP
- ACF
- Stripe
- Mailchimp
- Cognito Forms
- DNS / Email Configuration
Knowledge used
LCP, INP, and SSR guided the performance, checkout, and rendering decisions used throughout the build.
Final summary
Bradley Eustace received a custom WordPress/WooCommerce solution connecting content, commerce, payment handling, marketing integrations, and operational setup into one maintainable platform.
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